Lutra A Smart Data Management Platform
Lutra helps create effective marketing campaigns
By analyzing analytics from across your company and feeding valuable information to your CRM we help create effective marketing campaigns.
Using the latest machine learning techniques, Lutra can discover new insights about your customers and give your marketing team the data they need to make smarter decisions.
Lutra works with your company to:
Increase user retention
For every customer, Lutra can determine the chance that they will cancel their subscription.
Provide a personalized user experience
Lutra segments your users into specific cohorts so that re-engagement campaigns can be specifically tailored for the individual customers.
Improve the cost of acquisition
Lutra tracks the user all the way through the acquisition process and matches it to their activity so you can identify which marketing channels are performing the best.
Reduce fraud
Lutra’s machine learning algorithm can help detect fraudulent accounts and alert your team to possible abuse.
Provide intelligent information
Lutra can help answer questions like: Why was there a higher bounce rate? How do I take action on metric changes?